MEET YOUR TANKSAFE SUPERHERO!
We’ve hired a superhero to take on an heroic challenge!
TankSafe® Optimum will fight the global fuel theft epidemic which continues to blight the industry.
Using the tagline “Your Fuel Security Hero”, the character is based on the market-leading fuel security and safety device which protects some of the biggest truck fleets in the UK.
TankSafe® Optimum tackles all types of fuel skimming, siphoning and spillages, though like all superheroes it has and arch-enemy – in this case a band of rogue anti-siphons – a fearsome but flawed bunch of vigilante devices who lead fleet owners and operators to lose fuel and face financial hardship.
Along with his own army of fuel security devices, TankSafe® Optimum will ease the business and personal pain resulting from fuel theft.
We have brought in illustrator Andrew Green to bring the character and the rogue anti-siphons to life.
Matthew Rose, commercial director at TISS, said: “We felt it was important we gave TankSafe® Optimum an identity so we came up with the idea of a superhero, a Marvel-esque character who can protect fleets from all types of diesel theft and spillages.
“One of the key elements of the campaign is the fact there are some engineers and owners who are unaware of the problem of fuel theft.
“Our aim with this campaign is to show that, like many superheroes, there is only one device who can defeat the enemy of fuel theft and spillages and that is TankSafe® Optimum.”
We have also set up a landing page, introducing TankSafe® Optimum, to interested fleet owners and operators with the chance to download an exclusive checklist of what to look out for when it comes to fuel theft.
For more information, click www.tanksafeoptimum.com